Harriet Cameron &
Harriet Cameron Group
Berkshire Hathaway HomeServices
Sherman Oaks Contact
14141 Ventura Blvd., Suite 8, Sherman Oaks
16810 Ventura Blvd., Encino
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Harriet Cameron has worked in the real estate industry for 40+ years and helms the Harriet Cameron Group, which includes her associate, Jenny Birchfield-Eick, agent Doris Bonnelly and Jenny’s assistant, Julia Constanza. Harriet joined what is now Berkshire Hathaway HomeServices in 2002, and Jenny joined the agency in 2018. The team, which boasts more than $1.625 billion in residential sales, consistently achieves top honors and industry accolades for outstanding sales production.
How does your background enhance your work in real estate?
With a previous background as an escrow officer for 10 years, Harriet has unparalleled insight into the escrow process and real estate finance with top-notch negotiation skills. Jenny’s prior professional background in entertainment and politics provides a unique skill set that translates directly to the real estate landscape with expert negotiation and communication assets. These diverse professional backgrounds offer knowledge, perspective and imagination where clients glean the benefits.
What is your team known for?
We prioritize quality over quantity in order to serve our clients in the utmost way. We understand their needs in order to exceed expectations. We are closers and creative negotiators. Every deal should be a win-win for the seller and buyer, and we are known for crafting deals in unique ways. We stand by our reputation as smart, savvy and energetic businesswomen who prioritize people and make deals happen.
What sets you apart from your peers?
No sugarcoating. We tell you like it is. We do not inflate prices to get a listing. We provide research, stats and facts on pricing and marketing so our sellers get the best possible price in the shortest time to avoid having listings that sit on the market or experience multiple reductions, which ultimately can diminish the final sales price.
We are transparent and communicative, and we tenaciously prioritize our clients’ needs to get the deal done. We utilize our vast network of professionals, our sphere of influence and every available resource to target the buyer for our listings and find the ideal houses for our clients. And there are no surprises. We spearhead every detail to prepare a house for the market, and we are reachable 24/7 for our clients. Overall we offer top-notch service and creative negotiating; we close escrows expeditiously; and we deliver sparkling dream-home keys to our clients!
What do you see as the biggest opportunities in the market this year?
As Warren Buffet, chair and CEO of Berkshire Hathaway Inc., has stated, “The future is never clear. Uncertainty actually is the friend of the buyer of long-term values.” We feel this is true in today’s housing market. Real estate historically is one of the surest investments. With the rise of interest rates, cash buyers have the greatest opportunity. And if cash isn’t an option and a buyer plans to live in a home for many years, we have an array of lenders offering special interest rates. This—coupled with putting more money down or buying a slightly smaller home—can help some buyers take advantage of a slowing market.
Because of the underlying housing shortage, buying now may be better than buying later. Many buyers are obtaining adjustable loans at a lower rate or plan to refinance in the future. We offer analysis and guidance for each client’s needs to make their housing goals a reality regardless of market conditions.
Why is working with a team beneficial?
Each member of our team brings distinct qualities and professional acumen that directly benefit our clients. With experience and tenacity, all matters are handled and resolved with great knowledge and expertise. Nothing falls through the cracks. We are meticulous, proactive and determined to seamlessly manage our clients’ needs to ensure smooth, successful transactions.
Is staging a home worth the cost?
A resounding yes! Our sellers never regret presenting a home in the most attractive way to build on buyers’ desire and imagination to make this home their own. We work with clients on every detail before bringing a home to market, and we offer vendors who are creative, talented and cost-effective. This investment often translates to higher sale prices. Berkshire Hathaway HomeServices also offers a concierge service for cosmetic updates and renovation projects; the cost can be deducted at closing. These investments can maximize a home’s value and minimize its time on the market.
What impact has social media had on your business?
Social media is an exciting, booming tool that successfully garners attention and traction for our clients with high-quality, inventive and well-produced videos, reels, posts and stories for all social media outlets. Our multitiered marketing strategies enable our clients to boldly stand out to an expansive customer base. Jenny uses her producing skills and creative storytelling to build powerful narratives and attention-grabbing pieces that assist in capturing buyers’ attention and selling homes. Berkshire Hathaway HomeServices also provides access to world-class marketing tools.
Disclaimer: ©2023 Berkshire Hathaway HomeServices California Properties is a member of the franchise system of BHH Affiliates LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.