UBS Financial Services Inc.

Jason Friedman is a wealth advisor and portfolio manager at UBS Financial Services Inc. He has more than 20 years of experience in wealth management, where his career has focused on serving the needs of successful high net worth individuals and families in the entertainment industry. Jason is a CERTIFIED FINANCIAL PLANNER™ professional as well as a CHARTERED RETIREMENT PLANNING COUNSELOR.

Tell us about your work.

For more than two decades, I have specialized in working with clients in the entertainment industry, helping them navigate their unique financial needs. My team and I currently manage more than $700 million in client assets, and I assist wealthy families in putting together comprehensive financial plans—all while making sure the investments are in line with their short-term and long-term financial goals. I hold the Series 7, Series 31 and Series 66 securities licenses, as well as health and long-term care insurance. When needed, I coordinate with other professionals, such as estate attorneys and tax advisors.

How do you typically help clients? 

When a prospect is referred to me by an existing client, they often know coming in that I won’t just be selling them an investment product, but rather helping them implement a long-term investment process. When starting the relationship with that new client, I first like to find out their financial goals and concerns. Then I create a unique road map for them based on their risk tolerance, time frame and liquidity needs to accomplish their goals. This road map is then used during our regular account reviews to make sure we are still on track to meet their financial goals. 

What is one of the biggest challenges facing your clients today?

Retirement income planning. With people living longer and spending more during retirement, running out of money is one of the biggest fears clients have today. We work with our clients to navigate elevated inflation, geopolitical concerns and market volatility to try to get them the income they need while managing their overall risk.

How do you deepen your relationships with clients?

I have built my business around being a financial “concierge” to my clients, and in doing so I understand that building and maintaining wealth goes beyond numbers and investments. It’s very common for clients to ask me to speak to their children or grandchildren about their finances. Working with multiple generations within one family helps ensure that a family’s wealth and legacy are properly managed and passed from one generation to the next.

How do you give back to your community? 

Living and working in Toluca Lake has motivated me to be involved within the community. I am the immediate past president of the Greater Toluca Lake Neighborhood Council. During my term as president, I chaired both the executive committee and the public safety committee and helped run a thriving Neighborhood Watch program. In addition, I am an advisory board member and executive committee member for the Toluca Lake Beautification Partners, and serve on the board of trustees at The Wesley School.

Tell us about your family.

My wife, Alicyn Packard, and I have lived in Toluca Lake with our son, Bodhi, for the past seven years. When I am not working or volunteering within our community, I love camping with my family, hiking and acro yoga. We have visited seven national parks over the past four years, and I look forward to exploring more of the great outdoors with our son.

Disclaimer: Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner in the U.S. Jason Friedman is a financial advisor with UBS Financial Services Inc. Any information presented is general in nature and not intended to provide individually tailored investment advice. Investing involves risks and there is always the potential of losing money when you invest. The views expressed herein are those of the author and may not necessarily reflect the views of UBS Financial Services Inc. UBS Financial Services Inc., its affiliates and its employees do not provide tax or legal advice. You should consult with your personal tax and/or legal advisors regarding your particular situation. 

As a firm providing wealth management services to clients, UBS Financial Services Inc. offers investment advisory services in its capacity as an SEC-registered investment adviser and brokerage services in its capacity as an SEC-registered broker-dealer. Investment advisory services and brokerage services are separate and distinct, differ in material ways and are governed by different laws and separate arrangements. It is important that you understand the ways in which we conduct business, and that you carefully read the agreements and disclosures that we provide to you about the products or services we offer. For more information, please review client relationship summary provided at, or ask your UBS Financial Advisor for a copy. UBS Financial Services Inc. is a subsidiary of UBS AG. Member FINRA/SIPC.